LUXO NATURAL PROD. E COM. DE FLORES EIRELLI ME, a private legal entity, with headquarters at RUA PROFESSOR DIAS DA ROCHA, 674 - MEIRELES - FORTALEZA/CE, registered with the CNPJ/MF under No. 07.702.466/0001-88 (“Merchant”), takes your privacy seriously and ensures the security and protection of data of all its customers, partners, suppliers, and users (“Users” or “you”) of the site “luxonatural.lojavirtualnuvem.com.br” and any other site, store, or application operated by the Merchant (herein referred to simply as “Store”).

This Privacy Policy (“Privacy Policy”) is intended to inform you about how we use and disclose information collected during your visits to our Store and in messages we exchange with you (“Communications”). This Privacy Policy applies only to information collected through the Store.

BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU DECLARE THAT YOU ARE AWARE OF THE TERMS PROVIDED HEREIN AND AGREE TO THE PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND METHODS OF PROCESSING YOUR PERSONAL DATA THAT YOU MAKE AVAILABLE ON THE STORE.

This Privacy Policy provides an overview of our privacy practices and the choices you can make, as well as the rights you can exercise regarding the Personal Data we process. If you have any questions about the use of Personal Data, please contact us at (85) 3032-0008.

Furthermore, the Privacy Policy does not apply to any third-party applications, products, services, sites, or social media features that may be offered or accessed through the Store. Accessing these links will cause you to leave the Store and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representations about these third-party sites or their privacy practices, which may differ from our own. We recommend that you review the privacy policy of any site you interact with before allowing the collection and use of your Personal Data.

If you provide us with Personal Data regarding other individuals, you declare that you have the authority to do so and have obtained the necessary consent to authorize the use of such information in accordance with this Privacy Policy.

1. Definitions
   1. For the purposes of this Privacy Policy:
      1. “Personal Data” means any information that, directly or indirectly, identifies or can identify a natural person, such as name, CPF (tax ID), date of birth, IP address, among others;
      2. “Sensitive Personal Data” means any information that reveals, in relation to a natural person, racial or ethnic origin, religious belief, political opinion, membership in a trade union or an organization of a religious, philosophical, or political nature, data concerning health or sex life, or genetic or biometric data;
      3. “Processing of Personal Data” means any operation carried out within the scope of Personal Data, by automated or non-automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or, alternatively, making available, alignment or combination, restriction, erasure, or destruction. Any other operation provided for under applicable legislation is also considered Processing of Personal Data;
      4. “Data Protection Laws” means all legal provisions that regulate the Processing of Personal Data, including, but not limited to, Law No. 13.709/18, the General Data Protection Law (“LGPD”).
2. THE PLATFORM IS NOT INTENDED FOR PERSONS UNDER 18 (EIGHTEEN) YEARS OF AGE, AND WE REQUEST THAT SUCH PERSONS DO NOT PROVIDE US WITH ANY PERSONAL DATA
3. Non-provision of Personal Data
   1. You are not required to share the Personal Data we request; however, if you choose not to share it, in some cases, we may not be able to provide you with full access to the Store, certain specialized features, or be able to provide the necessary assistance or enable the delivery of the product or service you contracted.
4. Data collected
   1. The general public may browse the Store without the need for any registration or submission of Personal Data. However, some Store features may depend on registration and the submission of Personal Data, such as completing a purchase/contracting a service and/or enabling product delivery/service provision by us.
   2. When contacting the Store, we may collect:
      1. Contact data. First name, last name, phone number, city, State, and e-mail address; and
      2. Information you submit. Information you submit via form (questions, complaints, suggestions, feedback, compliments, etc.).
   3. During general navigation of the Store, we may collect:
      1. Location data. Geolocation data when you access the Store;
      2. Preferences. Information about your preferences and interests regarding products/services (when you tell us what they are or when we infer them from what we know about you);
      3. Store navigation data. Information about your visits and activities in the Store, including the content (and any ads) you view and interact with, information about the browser and device you are using, your IP address, your location, the address of the site from which you arrived. Some of this information is collected using our Automatic Data Collection Tools, which include cookies, web beacons, and embedded web links. To learn more, read how we use Automatic Data Collection Tools in item 7 below;
      4. Anonymous or aggregated data. Anonymous responses to surveys or anonymous and aggregated information about how the Store is used. During our operations, in certain cases, we apply a de-identification or pseudonymization process to your data so that it is reasonably unlikely that you could be identified through the use of such data with available technology; and
      5. Other information we may collect. Other information that does not specifically reveal your identity or is not directly related to an individual, such as browser and device information; Store usage data; and information collected through cookies, pixel tags, and other technologies.
   4. We do not collect Sensitive Personal Data.
5. Sharing of Personal Data with third parties
   1. We may share your Personal Data:
      1. With the partner company(ies) that you select or choose to send your data, questions, inquiries, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for testing and production, and service providers for data hosting and storage, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example;
      2. With third parties for the purpose of helping us manage the Store; and
      3. With third parties in the event of any reorganization, merger, sale, joint venture, assignment, or transfer of all or part of our business, assets, or capital (including those related to bankruptcy or similar proceedings).
6. International data transfers
   1. Personal Data and information of other natures collected by us may be transferred to or accessed by entities belonging to the corporate group of partner companies worldwide in accordance with this Privacy Policy.
7. Method of automatic collection of Personal Data
   1. When you visit the Store, it may store or retrieve information on your browser, in the form of cookies and other similar technologies. This information may be about you, your preferences, or your device and is mainly used to make the Store work as you expect. The information generally does not identify you directly, but can offer a more personalized internet experience.
   2. In accordance with this Privacy Policy, we and our third-party service providers may collect your Personal Data in various ways, including, but not limited to:
      1. Through the browser or device: Some information is collected by most browsers or automatically through internet access devices, such as computer type, screen resolution, operating system name and version, device manufacturer and model, language, and type and version of the Internet browser you are using. We may use this information to ensure that the Store functions properly.
      2. Use of cookies: Cookies allow the collection of information such as browser type, time spent on the Store, pages visited, language preferences, and other anonymous traffic data. We and our service providers may use this information to, among other things, personalize your experience when using the Store, as well as to target advertising to you, according to your interests. We also collect statistical information about the use of the Store for continuous improvement of our design and functionality.
         1. If you do not wish for your information to be collected through cookies, you can configure cookies in the “options” or “preferences” menu of your browser. In the links below, you will find more details on how to adjust cookie preferences for the most popular internet browsers:
            • Google Chrome
            • Mozilla Firefox
            • Safari
            • Internet Explorer
            • Microsoft Edge
            • Opera
         2. If you wish to know a little more about advertising and remarketing cookies, which are used to target advertising based on each user's interests and the number of visits made to our site and internet searches, access:
            • Facebook
            • Google
            • Bing
      3. Use of pixel tags and other similar technologies: Pixel tags (also known as Web beacons and clear GIFs) may be used to track Store user actions (including email recipients), measure the success of our marketing campaigns, and collect statistical data on Store usage and response rates. If you have ad personalization enabled in tools such as Facebook, Google, or Bing, the information may be used to show ads on their services. In case you do not wish to be tracked, you can opt out for each service:
         • Facebook
         • Google
         • Bing
      4. We may hire behavioral advertising companies to report on Store ads across the internet. For this, these companies use cookies, pixel tags, and other technologies to collect information about your use, or the use of other users, of our Store and third-party sites. We are not responsible for pixel tags, cookies, and other similar technologies used by third parties. You can configure your preferences in your browser menu. Be aware that if you change computers or browsers, or use multiple computers or browsers, you will need to repeat this process for each computer and each browser.
8. User Rights
   1. You may, at any time, request: (i) confirmation that your Personal Data is being processed; (ii) access to your Personal Data; (iii) corrections to incomplete, inaccurate, or outdated data; (iv) anonymization, blocking, or deletion of unnecessary or excessive data, or data processed in non-compliance with the law; (v) portability of Personal Data to another service provider, provided that this does not affect our industrial and trade secrets; (vi) deletion of Personal Data processed with your consent, to the extent permitted by law; (vii) information about the entities with which your Personal Data has been shared; (viii) information about the possibility of not providing consent and the consequences of refusal; and (ix) revocation of consent. Your requests will be treated with special care so that we can ensure the effectiveness of your rights. You may be asked to provide proof of your identity to ensure that the sharing of Personal Data is done only with the data subject.
   2. You should keep in mind that, in certain cases (for example, due to legal requirements), your request may not be immediately fulfilled, and we may be unable to fulfill it due to the need to comply with legal obligations.
9. Security of Personal Data
   1. We seek to adopt the technical and organizational measures provided for by Data Protection Laws appropriate for the protection of Personal Data in our organization. Unfortunately, no data transmission or storage system is guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe the security of any of your accounts has been compromised), please notify us immediately.
10. Hypertext links to other sites and social networks
    1. The Store may, from time to time, contain hypertext links that will redirect you to the sites of our partners, advertisers, suppliers, etc. If you click on one of these links to any of these sites, please remember that each site has its own privacy practices and that we are not responsible for these policies. Consult the aforementioned policies before submitting any Personal Data to those sites.
    2. We are not responsible for the policies and practices of collection, use, and disclosure (including data protection practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer or application provider, social media store, operating system, wireless internet service provider, or device manufacturer, including all Personal Data that you disclose to other organizations through the applications, related to such applications, or published on our social media pages. We recommend that you inform yourself about the privacy policy of each site visited or each service provider used.
11. Updates to this Privacy Policy
    1. If we modify our Privacy Policy, we will post the new text in the Store, with the updated revision date. We may change this Privacy Policy at any time. If there is a significant change to the terms of this Privacy Policy, we may inform you through the contact information we have in our database or through a notice in our Store.
    2. We remind you that we are committed not to process your Personal Data in a manner incompatible with the purposes described above, unless otherwise required by law or court order.
    3. Your use of the Store following any changes means that you have accepted the revised Privacy Policies. If, after reading the revised version, you do not agree with its terms, please terminate your access to the Store.
12. Person responsible for the processing of Personal Data
    1. If you wish to exercise any of the rights provided for in this Privacy Policy and/or Data Protection Laws, or resolve any questions related to the Processing of your Personal Data, please contact us via email at MARKETING@LUXONATURAL.COM.BR.